Apple is gearing up to roll out the iOS 17.4 update in March, and it’s more than just a routine software refresh. This time, Apple is breaking tradition by allowing app side-loading, a move that echoes the EU Digital Markets Act.

The significance? Well, it means iPhone users will soon enjoy the freedom of choosing apps outside of the Apple-approved selection, a liberty long familiar to Android users. However, this newfound flexibility isn’t without its caveats, especially when it comes to security.

The iOS 17.4 update marks a departure from Apple’s closed ecosystem approach, raising concerns about potential security risks for our EU-based devices. Apple reassures users that they’re pulling out all the stops to maintain safety, but as IT and ServiceNow leaders, it’s crucial for us to dissect what this shift really means for our management strategies.

In this blog, we’ll dive into the intricacies of Apple’s iOS 17.4 update, exploring the implications for those steering the IT ship and managing ServiceNow operations. From the perks of app side-loading to the security considerations that come with this newfound openness, we’ve got it all mapped out. So, let’s embark on this journey together, unraveling the layers of change and ensuring that your IT landscape remains resilient in the face of evolving iOS dynamics.

What’s New in iOS 17.4?

In response to the Digital Markets Act’s push for increased competition and a level playing field, iOS 17.4 is ushering in significant changes. Apple is taking a giant leap by loosening its grip on the App Store and introducing new avenues for distributing iOS apps from alternative marketplaces. This includes the integration of fresh APIs and tools that empower developers to showcase their iOS apps on alternative platforms, breaking away from the exclusivity of the App Store.

Furthermore, a brand-new framework and APIs are being introduced to facilitate the creation of alternative app marketplaces. This groundbreaking move allows marketplace developers to not only install apps but also manage updates on behalf of other developers through their dedicated marketplace app.

But that’s not all. iOS 17.4 is opening doors for developers to utilize browser engines beyond WebKit, especially for browser apps and those with in-app browsing experiences.

Apple is also addressing compliance with the Digital Markets Act, particularly in the realm of contactless payments. The update brings forth new APIs that empower developers to leverage NFC technology in banking and wallet apps across the entire European Economic Area. Within the EU, users will gain more control with the introduction of new settings, allowing them to choose a third-party contactless payment app or opt for an alternative app marketplace as their default. These changes signify a substantial shift in how iOS interacts with various applications, offering users and developers a more diverse and dynamic digital landscape.

How Does this Affect Your Experience?

For IT and ServiceNow leaders steering the ship in enterprise organizations, Apple’s iOS 17.4 updates bring about a seismic shift in the customer experience landscape. Let’s break down how these changes ripple through the realm of enterprise IT management:

Diverse App Ecosystem:

With the relaxation of app distribution restrictions, enterprise users gain access to a more diverse app ecosystem. This means IT leaders can now explore and integrate applications beyond the traditional App Store offerings. The ability to leverage alternative app marketplaces introduces flexibility in sourcing solutions tailored to the specific needs of their organization.

Increased App Source Vulnerability:

The introduction of alternative app marketplaces opens up the potential for users to download apps from less regulated sources, increasing the risk of malicious software infiltrating enterprise devices.

Browser Engine Freedom:

For IT leaders overseeing web-based applications, the newfound freedom to use browser engines other than WebKit opens up possibilities. This change allows for greater compatibility and customization in developing browser apps and applications with in-app browsing experiences, offering a more tailored and responsive user interface.

User Control vs. Security Balancing Act:

Granting users the ability to choose third-party contactless payment apps or alternative app marketplaces as defaults introduces a delicate balance between user control and security. Users may inadvertently expose themselves to security risks by opting for less secure alternatives.